MIT Ph.D. Suelin Chin teamed up with Brigham and Women’s Dr. Mark Zhang to co-found Cake, one of the latest innovations developed in collaboration with the Brigham Innovation Hub.
“One of the biggest problems right now is that even if you want to have these conversations, most of us have no idea where to start.”
There are apps for nearly everything — ordering food, catching rides and finding dates, to name just a few of the common tasks people accomplish via a swipe of a screen. Now, a Boston-based company wants to make thinking about and planning for death just as simple.
Cake, as in “a piece of cake,” is a website and soon-to-launch app that asks people a series of yes-or-no questions about the end of their lives in order to help them think about certain issues, plans and needs. The topics include funeral preferences and financial planning, as well as whether there are places people want to see before dying and how satisfied they would be with their relationships if they died tomorrow.
The Cake questionnaire is online right now, and Suelin Chen, Cake co-founder and CEO, said the team aims to launch the Cake app within the next month. Chen developed her project in collaboration with the Innovation Hub at Brigham and Women’s Hospital in Boston.
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Images provided by Cake.