Brigham Digital Innovation Hub Team
Adam LandmaN, MD, ms, mis, mhs
Chief Information Officer, Brigham Health
Adam Landman, MD, MS, MIS, MHS, is Brigham and Women’s Health Care’s (BWHC) Chief Information Officer (CIO). As CIO, Dr. Landman is responsible for maintaining a focus on excellence while developing system-wide strategic IT initiatives, with the goal of evolving the next generation of information systems across the BWHC enterprise.
Dr. Landman is board certified in Emergency Medicine and Clinical Informatics. He joined BWH in 2010 as director of Clinical Information in the Department of Emergency Medicine, where he led the project to move BWH ED clinicians from paper-based to electronic documentation. He also led the team that built the CliniCam mobile app, a secure and convenient image sharing app for acquiring digital images and storing them in the electronic health record, which was made available for all clinical users in the hospital.
He previously served the hospital as the Chief Medical Information Officer for Health Information Innovation & Integration (CMIO), where he oversaw a range of BWHC Partners eCare (PeC) responsibilities, such as the local implementation of the Sunquest laboratory information system and integration with Epic, with a novel positive patient identification specimen collection solution that has reduced laboratory specimen errors for inpatients. He had also been driving efforts at both the local and industry levels to improve the experience of hospital patients and visitors, strengthening the innovation culture at BWHC through programs like the Innovation Hub, and collaborating with external digital health companies and start-ups.
Dr. Landman received his medical degree from the University of Medicine and Dentistry of New Jersey (UMNDJ)-Robert Wood Johnson Medical School and trained in Emergency Medicine at UCLA Medical Center. He was a Robert Wood Johnson Foundation Clinical Scholar at Yale University, where he also received his masters of Health Sciences. He completed graduate degrees in Information Systems and Health Care Policy and Management at Carnegie Mellon University.
Jeffrey Greenberg, md, mba
Jeffrey Greenberg, MD, MBA is the Medical Director of the Brigham Digital Innovation Hub. Previously he was Associate Medical Director at the Brigham and Women’s Physicians Organization (BWPO), and Medical Director of the Standardized Clinical Assessment and Management (SCAMP) program at BWH. He is Assistant Professor of Medicine at Harvard Medical School. Jeff is also a member of the Division of General Internal Medicine and practices primary care at BWH Advanced Primary Care Associates, South Huntington, the first BWH practice built as a patient-centered medical home, and certified by NCQA as a level III PCMH. His original research and perspective articles have been published in the New England Journal of Medicine, Journal of the American Medical Informatics Association, Journal of Hospital Medicine, among others. Jeff earned an MD/MBA at Penn, and completed his internal medicine residency at the Massachusetts General Hospital.
Program Manager, Digital Health Innovation
Josie Elias’ focus on technology design and usability arose from many years in small business and disaster response. As the technical project manager for the Partners Healthcare PROMs program, she is responsible for developing and managing the system’s catalog of patient-entered questionnaires in addition to a fleet of 500+ mobile devices. Ms. Elias believes that technology should be a tool for clinicians to simplify their work. And not the work, itself. She brings over 20+ years of experience in business development, product design and manufacturing, and disaster response at small and large organizations. Josie received her MBA from Cornell University and MPH from George Washington University.
Innovation Strategy Manager
Bev Hardy is a product manager with a passion for bringing together people with diverse backgrounds and needs and uniting them to create innovative solutions. Prior to iHub she built practice management tools for Federally Qualified Health Centers at athenahealth, developed e-commerce Web applications at Rue La La, and client social networking products for the Corporate Executive Board. Based on her experiences with process improvement and digital solutions outside healthcare, her interests are around exploring and strategizing what principles and processes can be adapted to our industry, both in actual product design and also around the innovation process itself. She received a Bachelor of Arts in psychology with a secondary concentration in Visual and Environmental Studies from Harvard University.
Brian Mullen, phd
Innovation Strategy Manager
Brian Mullen is an entrepreneur, design engineer, and researcher with a passion for designing innovative medical products and assistive technologies. Brian holds a B.S.M.E., M.S.M.E and Ph.D. in mechanical engineering from the University of Massachusetts, Amherst. Brian’s background covers many disciplines, from clinical research exploring the safety and effectiveness of treatments for people with mental illness to human centered design, universal design, design for commercial viability, and teaching new product development. Brian’s work has led to clinical publications, awards, and presentations in multiple fields as well as pending patents.
Previous to joining iHub Brian founded an early stage medical device company, Therapeutic Systems, to translate the technology he developed in graduate school to the market. The mission of the company was to help people across the life spans who are struggling with brain disorders such as autism, ADHD, PTSD and anxiety based disorders by providing them therapeutic wearable technologies that included monitoring and sensory based neuromodulation as an intervention (you can watch his TedX talk on designing for people with mental illness). As CEO, Brian lead Therapeutic Systems in winning MassChallenge in 2011, the UMass Innovation Challenge, a VentureWell E-Team award, raised seed investment, and launched a class I product and generated revenue through sales.
Brian is passionate about supporting early stage innovation and coaches and mentors entrepreneurs and startups in top national programs outside of his role at iHub. Brian’s unique background helps in the early stages for trying to figure out the problem, flush out ideas, develop concepts, create action plans to test ideas and concepts, building business models, and crafting and presenting value propositions and pitches.
Chen Cao, mph
Chen Cao is passionate about the impact digital health and innovation can have on the health outcomes of individuals and population. As the Innovation Analyst at Brigham and Women's Hospital Digital Innovation Hub, Chen analyzes trends and solutions in the digital health market, specifically how startups and vendors could help address priorities and challenges at Brigham and Women's Hospitals. He collaborates with clinicians and researchers to identify pain points and matches them to market-ready solutions. Chen holds a Master of Public Health and Bachelor of Arts in Biology from Boston University. While at BU, Chen focused on research, design, and implementation of mobile health (mHealth) projects in low-resource settings such as Tanzania and Kenya. He also interned at the World Health Organization, reviewing early warning and response networks (EWARN) of member states.
Cassandra Lee joined the Innovation Hub as a Marketing Specialist in Winter 2017. Graduating Cum Laude from Roger Williams University, with a major in Marketing and a minor in Global Communications, Cassandra has always held an open mind to new ideas and ventures. Prior to joining the team, Cassandra gained a wide range of experience in digital and social media marketing, as well as digital technology. Throughout all of her positions she also worked closely with people from many different backgrounds, gaining extensive experience in partner and customer relations. Being passionate about both the power of people and the power of technology, Cassandra believes that the Innovation Hub has the power to not only disrupt the Brigham and Women’s community, but the digital health community in Boston as a whole. Everyday she thrives to learn more, with every new experience and challenge that comes her way.