As executive director of Brigham’s Innovation Hub and director of strategy and innovation in the Brigham Research Institute, Lesley is driving BWH’s initiatives to deepen our relationships with biotech and pharmaceutical industries, while increasing awareness of the depth and breadth of the hospital’s research and innovation. Within the Innovation Hub she fosters collaborations to help transform game-changing ideas from creation to commercialization. Lesley’s team supports internal and external innovators across areas of care redesign, health information technology, and therapeutics/devices/diagnostics. Lesley has 20+ years of experience as an executive in business development, strategy and marketing at start ups, early stage, and large companies such as the Food Network, BarnesandNoble.com, and Yoga Works. Lesley received her MBA from Harvard Business School and has a BA in English from Cornell University.
Chief Information Officer, Brigham and Women's Health Care
Adam Landman, MD, MS, MIS, MHS, is Brigham and Women’s Health Care’s (BWHC) Chief Information Officer (CIO). As CIO, Dr. Landman is responsible for maintaining a focus on excellence while developing system-wide strategic IT initiatives, with the goal of evolving the next generation of information systems across the BWHC enterprise.
Dr. Landman is board certified in Emergency Medicine and Clinical Informatics. He joined BWH in 2010 as director of Clinical Information in the Department of Emergency Medicine, where he led the project to move BWH ED clinicians from paper-based to electronic documentation. He also led the team that built the CliniCam mobile app, a secure and convenient image sharing app for acquiring digital images and storing them in the electronic health record, which was made available for all clinical users in the hospital.
He previously served the hospital as the Chief Medical Information Officer for Health Information Innovation & Integration (CMIO), where he oversaw a range of BWHC Partners eCare (PeC) responsibilities, such as the local implementation of the Sunquest laboratory information system and integration with Epic, with a novel positive patient identification specimen collection solution that has reduced laboratory specimen errors for inpatients. He had also been driving efforts at both the local and industry levels to improve the experience of hospital patients and visitors, strengthening the innovation culture at BWHC through programs like the Innovation Hub, and collaborating with external digital health companies and start-ups.
Dr. Landman received his medical degree from the University of Medicine and Dentistry of New Jersey (UMNDJ)-Robert Wood Johnson Medical School and trained in Emergency Medicine at UCLA Medical Center. He was a Robert Wood Johnson Foundation Clinical Scholar at Yale University, where he also received his masters of Health Sciences. He completed graduate degrees in Information Systems and Health Care Policy and Management at Carnegie Mellon University.
Jeffrey Greenberg, MD, MBA is an Associate Medical Director at the Brigham and Women’s Physicians Organization, Medical Director of the Standardized Clinical Assessment and Management (SCAMP) program at BWH, and Medical Director of the BWH Innovation Hub. He is Instructor in Medicine at Harvard Medical School. In these roles, he is responsible for engaging physicians in defining, measuring, and improving the value of care delivered. Jeff is also a member of the Division of General Internal Medicine and practices primary care at BWH Advanced Primary Care Associates, South Huntington, the first BWH practice built as a patient-centered medical home, and certified by NCQA as a level III PCMH. His original research and perspective articles have been published in the New England Journal of Medicine, Journal of the American Medical Informatics Association, Journal of Hospital Medicine, among others. Jeff earned an MD/MBA at Penn, and completed his internal medicine residency at the Massachusetts General Hospital.
Innovation Strategy Manager
Bev Hardy is a product manager with a passion for bringing together people with diverse backgrounds and needs and uniting them to create innovative solutions. Prior to iHub she built practice management tools for Federally Qualified Health Centers at athenahealth, developed e-commerce Web applications at Rue La La, and client social networking products for the Corporate Executive Board. Based on her experiences with process improvement and digital solutions outside healthcare, her interests are around exploring and strategizing what principles and processes can be adapted to our industry, both in actual product design and also around the innovation process itself. She received a Bachelor of Arts in psychology with a secondary concentration in Visual and Environmental Studies from Harvard University.
Innovation Strategy Manager
Brian Mullen is an entrepreneur, design engineer, and researcher with a passion for designing innovative medical products and assistive technologies. Brian holds a B.S.M.E., M.S.M.E and Ph.D. in mechanical engineering from the University of Massachusetts, Amherst. Brian’s background covers many disciplines, from clinical research exploring the safety and effectiveness of treatments for people with mental illness to human centered design, universal design, design for commercial viability, and teaching new product development. Brian’s work has led to clinical publications, awards, and presentations in multiple fields as well as pending patents.
Previous to joining iHub Brian founded an early stage medical device company, Therapeutic Systems, to translate the technology he developed in graduate school to the market. The mission of the company was to help people across the life spans who are struggling with brain disorders such as autism, ADHD, PTSD and anxiety based disorders by providing them therapeutic wearable technologies that included monitoring and sensory based neuromodulation as an intervention (you can watch his TedX talk on designing for people with mental illness). As CEO, Brian lead Therapeutic Systems in winning MassChallenge in 2011, the UMass Innovation Challenge, a VentureWell E-Team award, raised seed investment, and launched a class I product and generated revenue through sales.
Brian is passionate about supporting early stage innovation and coaches and mentors entrepreneurs and startups in top national programs outside of his role at iHub. Brian’s unique background helps in the early stages for trying to figure out the problem, flush out ideas, develop concepts, create action plans to test ideas and concepts, building business models, and crafting and presenting value propositions and pitches.
Chen Cao is passionate about the impact digital health and innovation can have on the health outcomes of individuals and society. He holds a Master of Public Health and Bachelor of Arts in Biology from Boston University. While at BU, Chen focused on research, design, and implementation of mobile health (mHealth) projects in low-resource settings such as Tanzania and Kenya. He also interned at the World Health Organization, reviewing early warning and response networks (EWARN) of member states. Chen completed his Master’s capstone project by building and supporting an Android-based application for a health and education nonprofit based in Palestine. Other organizations that he has worked with include Seed Global Health and sustainability@BU. He is excited to be returning to Brigham and Women’s Hospital, where he previously volunteered as part of the Medical Career Exploration Program.