Boston Magazine: This App Helps You Prepare for End of Life Issues

iHub collaborator Cake continues to light up health innovation and tech press coverage:

Cake, an app started by local health care professionals, asks the tough questions. 

A soon-to-launch service called Cake is proving that there truly is an app for everything, no matter how heavy.

Cake, developed by two local health professionals and Brigham and Women’s Hospital (BWH), is making end of life planning as easy as a swipe of your finger. Through the app, users will be able to answer a string of prompts regarding their end of life preferences, then share them with loved ones by smartphone or computer.

Read the full article here.