Royal Philips acquires Medumo, expanding its reach into the patient experience arena.
With support from the Brigham Digital Innovation Hub along with strategic funding from the Brigham Care Redesign Incubator and Startup Program (BCRISP), Brigham gastroenterologist Jennifer Nayor, MD successfully piloted the Medumo platform by delivering the Brigham Colonoscopy Preparation Guide in the Palm of your Hand last year. This pilot showed increased benefits in appointment reminders and improved scheduling operations including a 67% improvement in preparation quality in colonoscopies and a 23% reduction in no-show and late cancellations, and 30% increase in referral conversions.
On behalf of the Brigham Digital Innovation Hub, we would like to offer our sincere congratulations to our collaborators at Medumo for their market success, sustainable growth strategy, and unwavering perseverance in the patient engagement and education arena. We tip our hat to the team, and to their ongoing efforts to improve patient experience and streamline clinical care communication and look forward to our future endeavors together.